We decided to wipe the board clean and turn back time. By re introducing its reliable classic approach and all the while bringing a new face to art deco design. Classically and reminiscent of the 20’s, brimming with lovely ladies and dreams.
We wanted to create a universe where anything was possible. Our vision was to encompass ‘Classic’s roots’ by telling the story just how it was produced and even share in its ingredients in a tantalizingly poetic and dreamy way. Let the rye turn into ladies legs, piano keys into train rails and the hop flowers into dresses on ladies dancing to ragtime jazz.
The film unfortunately was declined due to test rounds based on a simple animatic, apparently Jutland found art deco too elitist..it did make it to print though!