Crowdit
Portfolio for a freelance graphic designer, art director and creative director. Grafisk designer, artdirector der arbejder freelance.
Graphic design, freelance, designer, art director, great design, grafisk designer, artdirector, brand building, freelance designer, art deco, aesthetic, visual art,
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Crowdit

When startups grow out of their teen-shirts

Crowdit came to Evil Mambo with quite a common startup problem: Reaching a level of success that their initial graphic identity couldn’t carry.

The assignment:

Evil Mambo was to build on the existing logo and references, but also mature the brand platform into a modern, alluring and target-matched universe.

The solution:

Building on Crowdit’s dual purpose of locating bars, but also fun or even a party through these bars, Evil Mambo created a fine-threaded, stringent diamond graphic. A graphic that bears associations to both street maps and disco balls – in an subtle, unified and elegant expression.

The app was re-designed to allow for a more colourful and dynamic experience, also adding easier navigation and constant interaction with the logo through the use of its angles as graphic elements.